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MVRDV
China Comic and Animation Museum (CCAM)
Hangzhou, China
Rendering © MVRDV
Comics and animations have long been considered a form of entertainment for the younger generations but develop more and more into a sophisticated art form. The initiative for a museum especially for this relatively recent art form creates a platform which will unite the worlds of art and entertainment. By using one of the cartoon's prime characteristics - the speech balloon - the building will instantly be recognized as place for cartoons, comics and animations.
The neutral speech balloon becomes 3d. The program is distributed over eight volumes which are interconnected allowing for a circular tour of the entire space. The routing permits short or long visits, visits to the cinema, the temporary exhibition or the roof terrace restaurant.
Drawing courtesy MVRDV
Rendering © MVRDV
Tour: View from Restaurant to Theater
Rendering © MVRDV
Tour: Education zone
The balloon shape allows for versatile exhibitions. The permanent collection is presented in a chronological spiral whereas the temporary exhibition hall offers total flexibility. A giant robot is in the center of the permanent exhibition spiral.
Rendering © MVRDV
One of the balloons is devoted to interactive experience in which visitors can actively experiment with all sorts of animation techniques like blue screen, stop motion, drawing, creating emotions etc. The core attraction of this space is a gigantic 3D zoetrope.
Rendering © MVRDV
Services such as the lobby, education, three theaters/cinemas, with in total 1111 seats, and a comic book library occupy each their own balloon. If two balloons touch in the interior a large opening allows access and views in-between the volumes.
Rendering © MVRDV
Rendering © MVRDV
The comic strip Library offers views to the outside and into
adjacent balloons.
Rendering © MVRDV
The facade of the museum is covered in a cartoon relief referring to a Chinese vase. The monochrome white concrete facade allows the speech balloons to function. At night texts are projected onto the speech balloons.
Rendering © MVRDV
Rendering © MVRDV
The structural concept by Arup enhances the sustainable profile of the building: the aerodynamic design results in even wind pressure and lower need for air-conditioning. The box in box construction of the bubbles permits different conditions inside the building and improves the energy efficiency.
Hangzhou is a metropolis with 6.4 million inhabitants 180 km southwest of Shanghai. The Museum will become a new focal point on the less populated southern side of Qiantang river. A separate expo building will house large fairs and the annual China International Comic and Animation Festival (CICAF). In between expo and CCAM a public plaza will be the centre of this festival which is the county's largest cartoon and animation event and has been held annually in Hangzhou since 2005.
Rendering © MVRDV
The CCAM will consolidate the city's leading position as China's capital of the animation industry. The new Museum will be the icon of a larger development, the Comic and Animation Centre. It comprises a series of hill-shaped buildings containing offices, a hotel and a conference centre, of which the first phase is close to completion, as well as a series of parks on islands.
Site area: 13.7 hectare
CCAM area: 30.000 square meters
Expo building: 25.000 square meters
Construction start is planned for 2012
Client: Hangzhou Urban Planning Bureau
Architects: MVRDV
Exhibition Architects: Kossman.deJong
Local Architect: Zhubo Architectural
Engineering Design: Arup
Graphic Design: JongeMeesters
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